Klout measures online influence and effectiveness, and is a great tool for anyone working in the social media, web, and communications industry. Even if you’re a purely personal blogger, why not sign up and get an idea of who’s reading your content, and why?
Monday, August 22, 2011
Thursday, August 4, 2011
Localise your SEO
Localise your SEO
One of the most overlooked ares of search engine optimisation is local SEO. An optimisation strategy without thinking about your locality is a major lost opportunity. Denying your website the chance to attract local targetted keyword specific traffic is one of the biggest mistakes you can make.
First on your agenda should be your niche geographic search queries. Analyse your stats to see who is searching for what and from where. Try to identify which words your potential customers are searching with. Are they ready to buy or are they just doing research? Are they big spenders or cheapskates? In general pick terms that match up with your service, that you think will convert into sales and will have a good search volume.
Once you have settled on the best search terms ensure you have the right mix of geographic search terms and draw up a list of the primary search phrases that you can spread across the text of your site.
Ensure the keywords are consistent with the page theme and title, and that there is a good mix of content in your site aimed at local visitors.
Off site marketing works too. Promote your site to local and regional directories and don't forget to claim your free Google places listings.
If you're running a Google Adwords campaign, its worth creating specific ad groups to specific geographical areas. Being laser focused for optimisation, content, advertsing and promotion will serve you well in the long term and is also likely to pull in visitors from further afield, who maybe can't find what they are looking for in their neck of the woods.
Do you have a question about search engine rankings? Why not get in touch with Flarecom or Speedy Social Media to answer your questions or tweet us.
Tuesday, August 2, 2011
Adwords Vouchers
We have just received a new batch of Google Adwords vouchers valued at $75 - which we are giving away, no catches involved!!!
Only catch is you must have set up a new Adwords account in the past 14 days and be based in Australia - these are Googles terms not ours!! If you want one of these vouchers send us a tweet and we'll get them off to you.
Find us on Twitter - Flarecom
How to...Make Links Work for you
Links are an important SEO asset for any website. Attracting th eright kind of links from others can greatly enhance the search engine ranking of your website. Links are also essential elements within a website, enabling search engine spiders to crawl and index the content of your site and help rank your site.
Today I am going to take a oook at the diffeent kinds of links and what they mean for your websites search strategy.
- Outbound Links
Outbound links are those that start from your site and route users to another site eg Flarecom. These are not very useful from an SEO perspective and generally serve to provide users with additional resources or information from other sources.
Inbound links (also known as backlinks) are links from an external website back to your site. The quality and quantity of these links is calculated by the search engines and this date reflects the relevance of your site. Quality inbound links are typically from sites that are relevant to yours, whereas ppor or bad inbound links come from less than ideal sources such as link farms - so in essence not all links are good links!!
- Hyperlinks and anchor text
Anchor text consists of the words that form the hyperlink itself and plays a vital part in how effective your link is from an SEO point of view. While the source of the link is important, the actual text used in the hyp[erlink is pivotal. Try to use keywords in the hyperlink eg Emergency Plumbing Sydney, rather than something like click here.
- Internal Links
Internal links are links within a site from one page to another and also perform an SEO function, although they are not as effective as inbound links. Once agin, you should be thinking about how best to use keywords as anchor text to maximise SEO.
Do you have a question about search engine rankings? Why not get in touch with Flarecom or Speedy Social Media to answer your questions or tweet us.
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