Web Design Inner West Sydney

2012-01-08T02:33:00.001-08:00

Companies that blog have 55% more website visitors and up to 88% more leads per month than those who do not.

Google+ Businesses pages finally launched....

2011-11-09T15:21:00.001-08:00

Google+ Businesses pages launched this week

Ever since Google launched its much-anticipated social media network, Google+, business owners have been patiently twiddling their thumbs, waiting for the chance to make a profile for their company.

Well as of this week the wait is finally over. It’s the moment marketers, social media professionals and brands have been waiting for. Google+ Business Pages had finally been released out into the social networking world. However, based on updates seen on Google+, some users are having difficulty creating their pages.

What are Google+ Pages? – A profile page specifically for Brands and Businesses, much like its older relative Facebook Pages. According to official update on Google’s blog, Google+ pages will be a place where brands and businesses can connect and create a lasting bond with their customers.

Sign up to our newsletter to Download our newest guide hot off the press How to Use Google+ for Business to learn how to master the newest social network.

It’s likely that Google+ Pages will have a high level of visibility than Facebook pages thanks to their integration with basic Google search.

Pages places will generally turn up in the regular search results below an organization’s own website. Google also plans to enable a feature they call Direct Connect. Limited pages have this feature at the moment, but Google states many more are coming in the future. You will be able to go direct to pages that have Direct Connect enabled simply by adding the '+' in a search query followed by the name of a page.

Although the service looks promising, a few bugs still exist. Currently, only one user can be registered to any given page, making management of a page difficult for a larger organization or department. Some early users have also noticed that it is far too easy to accidentally publish information to an account so be careful!!

Finally, a Google+ pages steer users away from companies’ actual websites in favour of their G+ Page. This may be a drawback to some users, however, owning a space on Google+ is yet another web presence that no business large or small will want to miss out on.

Sign up to our newsletter to Download our newest guide hot off the press How to Use Google+ for Business to learn how to master the newest social network.

Ready to get your business set up on Google+ Pages? Head to the Google+ registration page to get started. Businesses are asked to classify under one of the following categories:

·         Local Business or Place
·         Product or Brand
·         Company, Institution or Organization
·         Arts, Entertainment or Sports
·         Other

Businesses are allowed to create as many pages as they like, providing you the ability to have a separate page for a particular product, product line, or event. Your Google+ page will have a +1 button, similar to those now found around the web. As a page however, you won’t have the ability to +1 other pages.

Local business pages have additional functionality which allows you to provide a phone number and address that will add a map and local contact information to your page. Although similar to the already existing Google Places service, they presently remain two separate services that must be managed individually.

We’re excited about the new ability to connect with our audience on G+.

Sign up to our newsletter to Download our newest guide hot off the press How to Use Google+ for Business to learn how to master the newest social network.

Increase your Google clickthrough rates.

2011-09-22T03:20:00.001-07:00

Increase your Google clickthrough rates.

Lately many site owners have been asking me what clickthrough rate they should be getting from listings in various page positions on Google. This is because they have not been getting the amount of clicks they would have expected.

A study by AOL in 2006 showed that on average each listing should get a predictable clickthrough rate. The number one spot should expect to receive a clickthrough rate of 42.3%, number 2 was 92%, number 3 8.44%, number 4 6.03%, number 5 4.86%, number 6 3.99%, number 7 3.37, number 8 2.98%, number 9 2.83%, and number 10 2.79%.

However recently these figures don’t match up with reality. Why not well mainly its due to the new types of listings that are being included in the SERPs of Google which are pushing down and drowning out the more traditional natural search engine listings.

Depending on the search term Google places alone can push down 70% of normal SEO listings completely off the front page. That makes the fourth natural search listing the 10^th actual listing on the page. Google news, shopping, paid search, you tube results etc also force down the natural search listings making them near obsolete.

As if this weren’t bad enough the natural listings are also becoming far less interesting than the other types of listings. So potential shoppers may see a natural search listing in position one but would rather click on the Google shopping result or one of the more exciting listings surrounding it.

The end result is that ‘simple’ natural listings are receiving far fewer clicks than they should for keywords that trigger universal search.

So what should you do? Well as the old saying goes if you can’t beat them, join them!! For every natural search listing you have for your targeted keywords, you should also have a least one more advanced Google listing such as, video, news, shopping, Google places, Google map, blog, sponsored ads (Adwords, PPC) or any others that apply to your website.

To get in touch with us please visit our website Flarecom

Google flipping out over Flipboard…

2011-09-18T21:14:00.001-07:00

Flipboard is a social media ipad app has been downloaded 3.5 million times and has received more than $60 million in venture capital from some of the top players in the industry.

The app taps into feeds from social networks in order to create a digital magazine of tweets, status updates, news and more.

It allows users to tailor the kind of content they want to see, making it more interesting to each individual person that a standard newspaper or even news website.

Flipboard was named Apple Ipad app of the year. In fact the app has become so popular it has been blocked in China!!

So why are Google flipping out over Flipboard??

Well basically Google has been trying to buy the miracle app for quite a while now.

According to All Things Digital, “Google told Flipboard execs that if it did not buy the start-up, it planned to do a version of its own.”

So Google have now come up with its “Flipboard killer” - Google Propeller which will be like Google news on steroids!! It will revolutionize the way users interact with the daily news.

So get ready for to say goodbye to the newspaper and hello to Google and get ready for the sensational touch-screen social news experience.

Why not get in touch with Flarecom or Speedy Social Media to answer your questions or tweet us.

Visit our websites

Flarecom

Speedy Social Media

Are we putting too much trust in Google?

2011-09-08T05:01:00.001-07:00

Should Google get a plus?

When I read my emails in gmail it pretty obivious that the ads displayed in the right column are related to the content in my emails. We already know that Google, as a search engine, uses our search behavior for targeted advertising. This is nothing new, however what about G+?

Is G+, a platform where we share potentially private information, are we putting too much trust in Google?

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= ???

Everything we now know about Facebook is that it was designed as a place for people to “connect.” We share tons of private information on Facebook and that information is now used for advertisers that generates BILLIONS of revenue for the Social Media giant.

Now along comes G+. This is a new social media platform where millions of people are sharing similarly personal information. That we are used to, but what makes G+ different? Well maybe it is the main intention of the service from the beginning.

Google Chairman Eric Schmidt did an interview with NPR’s Andy Carvin discussing the real names policy on G+. Carvin told Bloomberg Businessweek the following;

"Eric replied by saying G+ was built primarily as an identity service, so fundamentally it depends on people using their real names f they are going to build future products to leverage that information."

So the real question that is on everyone’s mind is what then really is the difference between Facebook and G+. It’s simple. Facebook was not designed with any of this in mind. It was, from the beginning, a place to connect with friends and share the “college” experience, but ended up more about sharing your life experiences.

G+ from the beginning was designed to gather your information as an “Identity Service” to pass your information on to large corporate advertisers. For this reason ONLY do they care to provide you with this so called social experience.

So to me it is a question of integrity and trust. Should we be as open to share this information with Google knowing their true intentions? Or should we be more cautious? How much info will they share? Can we opt out? Maybe some questions we need to be asking before we give them too much.

Do you have a question about G+? Why not get in touch with Flarecom or Speedy Social Media to answer your questions or tweet us.

Visit our websites

Flarecom

Speedy Social Media

Check out your online influence....

2011-08-22T23:10:00.001-07:00

Klout measures online influence and effectiveness, and is a great tool for anyone working in the social media, web, and communications industry. Even if you’re a purely personal blogger, why not sign up and get an idea of who’s reading your content, and why?

Localise your SEO

2011-08-04T00:18:00.001-07:00

Localise your SEO

One of the most overlooked ares of search engine optimisation is local SEO. An optimisation strategy without thinking about your locality is a major lost opportunity. Denying your website the chance to attract local targetted keyword specific traffic is one of the biggest mistakes you can make.

First on your agenda should be your niche geographic search queries. Analyse your stats to see who is searching for what and from where. Try to identify which words your potential customers are searching with. Are they ready to buy or are they just doing research? Are they big spenders or cheapskates? In general pick terms that match up with your service, that you think will convert into sales and will have a good search volume.

Once you have settled on the best search terms ensure you have the right mix of geographic search terms and draw up a list of the primary search phrases that you can spread across the text of your site.

Ensure the keywords are consistent with the page theme and title, and that there is a good mix of content in your site aimed at local visitors.

Off site marketing works too. Promote your site to local and regional directories and don't forget to claim your free Google places listings.

If you're running a Google Adwords campaign, its worth creating specific ad groups to specific geographical areas. Being laser focused for optimisation, content, advertsing and promotion will serve you well in the long term and is also likely to pull in visitors from further afield, who maybe can't find what they are looking for in their neck of the woods.

Do you have a question about search engine rankings? Why not get in touch with Flarecom or Speedy Social Media to answer your questions or tweet us.

Visit our websites

Flarecom

Speedy Social Media

Adwords Vouchers

2011-08-02T18:23:00.001-07:00

We have just received a new batch of Google Adwords vouchers valued at $75 - which we are giving away, no catches involved!!!

Only catch is you must have set up a new Adwords account in the past 14 days and be based in Australia - these are Googles terms not ours!! If you want one of these vouchers send us a tweet and we'll get them off to you.

Find us on Twitter - Flarecom

How to...Make Links Work for you

2011-08-02T17:56:00.001-07:00

Links are an important SEO asset for any website. Attracting th eright kind of links from others can greatly enhance the search engine ranking of your website. Links are also essential elements within a website, enabling search engine spiders to crawl and index the content of your site and help rank your site.

Today I am going to take a oook at the diffeent kinds of links and what they mean for your websites search strategy.

Outbound Links

Outbound links are those that start from your site and route users to another site eg Flarecom. These are not very useful from an SEO perspective and generally serve to provide users with additional resources or information from other sources.

Inbound links (also known as backlinks) are links from an external website back to your site. The quality and quantity of these links is calculated by the search engines and this date reflects the relevance of your site. Quality inbound links are typically from sites that are relevant to yours, whereas ppor or bad inbound links come from less than ideal sources such as link farms - so in essence not all links are good links!!

Hyperlinks and anchor text

Anchor text consists of the words that form the hyperlink itself and plays a vital part in how effective your link is from an SEO point of view. While the source of the link is important, the actual text used in the hyp[erlink is pivotal. Try to use keywords in the hyperlink eg Emergency Plumbing Sydney, rather than something like click here.

Internal Links

Internal links are links within a site from one page to another and also perform an SEO function, although they are not as effective as inbound links. Once agin, you should be thinking about how best to use keywords as anchor text to maximise SEO.

Do you have a question about search engine rankings? Why not get in touch with Flarecom or Speedy Social Media to answer your questions or tweet us.

Visit our websites

Flarecom

Speedy Social Media

Discount Coupons Sydney

2011-01-31T15:11:00.001-08:00

We have recently set up a new website in Sydney Sydney Discount Coupons & Discount Vouchers

New website - Kildare Recording Studios

2010-04-28T11:24:00.000-07:00

New website gone live and shooting up the Google charts

Kildare Recording Studio - Media Music

If you are looking for a reasonably priced studio with a top audio engineer be sure to gove them a call.

5 tips to improve your SEO efforts

2010-04-28T10:09:00.000-07:00

For more details or to improve your website rankings get in touch with Flarecom

I have put a few tips together to help you easily improve your organic ranking in search engines. Have a look at these and check out what you haven't done yet.

Should you have a specific issue on Search that you'd like to get our opinion on, then do not hesitate to contact us for further information.

Focus on specific key terms – instead of trying to rank for every possible keyword at one go – breakdown your SEO to focus on approximately 6 primary keywords every few months.

Use data from your PPC account to help you informatively select the keywords to focus on for SEO.

Make sure the keywords you are optimizing for appear on your website. Place keywords in the copy, URL name, navigation, Meta tags.

Following on from point 2 – Remember not stuff your page with keywords! The content must still be readable ie it should make sense when you read it aloud.

When getting links from other websites wherever possible ask for an anchor text link. That is a link that uses your primary keywords as opposed to linking direct to the homepage. This anchor link will have more value.

For more details or to improve your website rankings get in touch with Flarecom

Your Facebook Profile May Be Sold by Russian Hacker

2010-04-27T09:13:00.000-07:00

A spammer/scammer named Kirloss is selling 1.5 million Facebook accounts for a few pennies apiece. Yours might be one of them.

Dan Tynan

Want to hear some good news? We now know exactly how much your Facebook profile is worth on the open market: Between 25 and 45 cents, depending on whether you have more than 10 friends.

The bad news? How we found out.

According to Verisign's iDefense, a Russian hacker known as Kirllos is selling 1000 Facebook IDs at a pop for $25 (if you have 10 friends or less) or $45 (if you're in the 11+ friends crowd). Thus explaining that rash of bogus Facebook password reset spam I got last month. He's apparently successfully phished log ons for some 1.5 million Facebookers, which he's now hawking on the antichat.ru forums.

Is your account one of them? There's really no way to know for sure, unless you're seeing stuff posted under your name you didn't put there. But if you've recently responded to an email purporting to be from Facebook asking you to log into your account, there's a very strong chance the answer is yes. (I'd recommend logging in and changing your password to something tricky. Do it right now. Go on, I'll wait.)

What can some miscreant do with your Facebook identity?

* He can use it to infect other Facebook users by posting links on your friends' walls to Web sites containing malware, a la the Koobface worm, which has been tormenting users of Facebook, MySpace, and Twitter for two+ years. Koobface can suck your PC into a botnet, at which point it doesn't really belong to you any more.

* He can use it to run big-money con games on your friends, a la the infamous "London Scam" in which a cybercrook pretends to be an old friend of yours who's stranded overseas and needs you to wire him cash -- fast. The London Scam took at least one U.S. victim for $4,000. Unlike Nigerian 414 scams, which requires mind-numbing stupidity on the part of its victims, the London Scam directly attacks affluent, college-educated, computer literate people. (I had a friend who got approached by the same scammer, who was seriously considering wiring the money until I explained what was going on.)

* He can use it to embarrass, harass, or blackmail you. Want to ruin someone's reputation in a hurry? Log on as them and post humiliating or hateful content on their page.

But here's the bigger threat. Facebook really wants to be the single sign-on engine for the Web (see "What's to like about Facebook's 'Like' button?"). So a Facebook log on isn't just a Facebook log on anymore; it's also a log on to sites like Unvarnished, the Huffington Post, and any others that use Facebook Connect. If that's not an argument against using Facebook for single sign on, I don't know what is. Even if you don't use FB Connect, most people tend to use the same log ons for multiple sites; once a crook has your email address and favorite password, he can go to town on you. Nervous yet?

Bottom line: Your Facebook credentials are important, and only getting more so. If you want to protect yourself online, you'll need to protect them as well. Start by mixing up your passwords for your favorite sites, changing them semi regularly, and not getting duped by every stupid email marked "urgent."

Also: I gotta say I find this whole thing kind of insulting. I've got 700+ friends. I think my account is worth at least $1.50. Don't you?

Original Story http://www.pcworld.com/article/195005/your_facebook_profile_may_be_sold_by_russian_hacker.html?tk=rss_news

New FACEBOOK - LIKE Button what it all means

2010-04-23T09:15:00.000-07:00

“You’ve GOT to be F#$#$#$#$ kidding me”

No – FACEBOOK are not kidding.

My little internet marketers heart leapt with joy.
First, let me ask you this. When was the last time you updated your Facebook Profile?

NO NO NO NO – not status updates, or photos or Farmville.

Your ACTUAL profile – you know your favourite movies, books, likes, hobbies etc
Yes – you’ve done this one when you originally signed up – you’ve probably forgotten about it, I mean with all those fields to tend in Farmville.

Probably like most people you did this when you joined up and have not bothered updating it since.
I know I haven’t in ages

Next question (sorry I’m making you work hard but trust me – it’s worth it)
“How does Facebook make their cash?“

Hint, it’s exactly the same way that google does…Pay per click advertising.
But it’s VERY different pay per click advertising.
It’s not based on a phrase that you type ala Google

Facebook PPC based on your demographics, your likes, your favourite movie…You know – the data you’ve not updated SINCE YOU JOINED!!!!!! (Are you smelling the coffee…..)

So today, Facebook announce, with the addition of a single line of code, you can “like” a news story, a movie on imdb, a music track on pandora…

IN AN ACT OF SHEER PSYCHOLOGICAL BRILLIANCE – the little line of code puts up a little picture of YOUR friends who’ve also “liked” that thing on the web. Robert Cialdini (author of Influence, the definitive guide to decision making triggers) must have weeped with joy at the social engineering (Note – I love this, I’m not sure others will…)

Facebook point out – liking something up untill today or tweeting or foursquaring was a temporary blip, if your friends happened to log in the last three hours they MIGHT have seen it. Let’s face it, if you tweeted it’s a crapshoot on a numbers basis if your friends actually see anything.

So when you click the new “Like” Facebook button, being very helpful and all, Facebook will update your permanent profile with your new like.

WTF!!!!!!!!!!!!!!! HEEEEEEEELLLLLLLOOOOOOOO!!!!!!!!!!!!!!!!

THEY UPDATE YOUR PROFILE (your news feed to – but forget that -as of today it’s irrelevant) – the PROFILE of your LIKES!

To Quote myself…
“You know – the data you’ve not updated SINCE YOU JOINED!!!!!!”

The same data facebook and people like me use to TARGET DEMOGRAPHIC PAY PER CLICK ADVERTISING ON FACEBOOK!!!!!!!!!!!!!!!!!!!!!!!!!!
FRESH UP-TO-DATE DATA!!!!!!!!!!!!!!

This is a smart marketers wet dream. Seriously it’s the marketing equivalent of Hedi Klum walking into my study right now and saying (In that awesome German tingend English) “you know vhat tubby balding short guys are… now…in – let’s get bos….”

If Facebook implement as described, marketers will have completely up-to-date data to craft their advertisements.

I’m a marketer and proud of it. This is brilliant, I want to give you a directly targeted marketing experience. With fresh demographic data based on likes -I can do that. SWEEEET.

(SIDE NOTE – This also drops Facebook in the middle of the local advertising game – you YELP, you update your facebook PROFILE automatically, I can then create an Ad based on the fact that you “liked” KFC -someone pinch me, I’m still in the dream with Hedi)

People are going to freak out about this and it’s a shame – Facebook does not expose YOUR data specifically – only people who you’ve given permission to as a friend will actually see your profile and I can see this being fantastic way of really keeping in touch – how many of my friends liked “Hurt Locker” for example – that’s the next step of Facebooks evolution, it makes sense. The lads at Facebook GET this.

BUT if “likes” gets significant take up – they may just rival google and perhaps be even more influential. Google knows about phrases, Facebook knows about you…

To improve your social media profile contact us Flarecom

8 Hour Week

2010-04-14T07:20:00.000-07:00

New website just uploaded for those that want to make some extra income online, this site shows you how.

Start your own internet business - FREE GUIDE

New website - Live by the Liffey

2010-03-11T09:18:00.000-08:00

New clients website just launched Live by the Liffey

Live by the Liffey

Great new site for a local music promoter - if you are looking for an intimate venue for a gig check out this website.

Start your own internet business....8 HOUR WEEK

Cheat’s guide to exceeding expectations

2009-12-01T05:06:00.000-08:00

“Under promise, over deliver!” is considered brilliant advice for business owners. But many people only focus on the hard work of over delivering, when it can be easier, and frankly more effective, to get better at under promising.

Let’s assume, though, that you’re good at what you do and always improving, and that your best competitors are, too. In this environment, everyone is striving for high quality at a reasonable price, making it hard to consistently deliver a significantly better product or service.

That’s where under promising can work wonders. Here are two lazy ways to exceed expectations:

1. Deliver ahead of time not just on time.

No, I’m not suggesting you bust your gut to work any faster. You can deliver ahead of schedule simply by tweaking your promises. For example before you send an email or talk to a customer:

Change “I’ll get that to you this morning”, to “I’ll get that to you this afternoon.”

Change “By the end of this week,” to “early next week.”

Change “Close of close of business Wednesday,” to “Thursday morning.”

You get the idea. Obviously while those are the expectations you set with the client, internally you carry on as normal to meet your original estimates on timing. People are so used to lateness and chasing tardy suppliers, delivering ahead of time makes a big impact.

2. Deliver under budget not just on budget.

It seems to be standard practice that quotes are a minimum price. Most jobs end up with what was on the quote, plus a few extra charges on top by the end of the project – never to the joy of the customer.

But what if you delivered under budget? Imagine if your house painter said this: “Look, I know I quoted €3,600, but there was less preparation than I’d estimated so the bill’s only €3,250!” I reckon you’d fall off your chair, and the referrals and trust levels would rise.

It may not always be possible, but where you can, try and quote with a little breathing room in the budget. That way if the project expands a little you can absorb some extra costs without having to sting the client for more, while if things go well you can invoice for a little less. It may appear that you lose money that you could have easily collected, but you will gain client loyalty and respect.

You’ll notice that neither of these scenarios requires any more work at all. Just slightly smarter communications to lower client expectations and make it easier for you to constantly exceed them.

It’s lazy, but it really works.

Bye for now

Brian
Flarecom Internet Marketing & Web Design

Start your own internet business - FREE GUIDE

New Website Launch - Postworks

2009-11-18T18:00:00.000-08:00

Just uploaded new clients website Postworks

If you are looking for post production audio this is for you.

Start your own internet business - FREE GUIDE

Why do I need SEO?

2009-11-18T10:00:00.000-08:00

Beginner's Guide - What is SEO? by Flarecom

SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization (since so many of those elements intertwine).

This guide is designed to describe all areas of SEO - from discovery of the terms and phrases that will generate traffic, to making a site search engine friendly, to building the links and marketing the unique value of the site/organization's offerings.

The majority of web traffic is driven by the major commercial search engines - Yahoo!, MSN, Google & AskJeeves (although AOL gets nearly 10% of searches, their engine is powered by Google's results). If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search - people who want what you have visiting your site. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users.

Search queries, the words that users type into the search box which contain terms and phrases best suited to your site, carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other. Investing in SEO, whether through time or finances, can have an exceptional rate of return.

For SEO & Web Design contact Flarecom

Why can't the search engines figure out my site without SEO help?

2009-11-18T08:00:00.000-08:00

For more details on SEO please visit Flarecom website

Search engines are always working towards improving their technology to crawl the web more deeply and return increasingly relevant results to users. However, there is and will always be a limit to how search engines can operate. Whereas the right moves can net you thousands of visitors and attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal. In addition to making content available to search engines, SEO can also help boost rankings so that content that has been found will be placed where searchers will more readily see it. The online environment is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.

For more details on SEO please visit Flarecoms website

Why do I need SEO?

2009-11-17T08:03:00.000-08:00

Beginner's Guide - What is SEO?

SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization (since so many of those elements intertwine).

This guide is designed to describe all areas of SEO - from discovery of the terms and phrases that will generate traffic, to making a site search engine friendly, to building the links and marketing the unique value of the site/organization's offerings.

The majority of web traffic is driven by the major commercial search engines - Yahoo!, MSN, Google & AskJeeves (although AOL gets nearly 10% of searches, their engine is powered by Google's results). If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search - people who want what you have visiting your site. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users.

Search queries, the words that users type into the search box which contain terms and phrases best suited to your site, carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other. Investing in SEO, whether through time or finances, can have an exceptional rate of return.

New Website Launch - Kerrys Cupcakes

2009-11-17T05:52:00.000-08:00

New Website Launch

We launched Kerrys Cupcakes website just before Halloween - our tastiest website to date.

HHmmmm have a look Kerrys Cupcakes.

SEO and Site Relaunch

2009-11-17T05:15:00.000-08:00

We had a good question from a client recently saying they are doing a website relaunch soon which will include improvements for SEO and how long will it be befroe they see any effect??

We would suggest that after the relaunch you should check the the cached date of pages indexed by Google to see whether Googlebot has crawled your new pages. Alternatively use the the Show Options feature in Google to show recent additions of pages to the site and updates of exisitingpages. Some pages may have an immediate effect through changed page titles, headings or copy.

Also ensure to redirect exisiting page addresses to new addresses permanently if you are changing page names.

Contact Flarecom for more details

Full-time income part-time hours

How to Get Back Links to Your Site?

2009-10-08T09:20:00.000-07:00

Getting good search engine ranking for your website is not an easy job. Search engines like to see a website that has thousands of quality back links. Your website will not be noticed by the search engines as long as you don't build tons of quality links to your site.

Search engines determine the importance of a website by the number of links that website gets from quality websites. There are many link building strategies.

One of the popular link building strategy was to do link exchange with other sites in your niche. Many people used this strategy. But Google has stopped giving importance to reciprocal links.

The only way to get good search engine ranking is through getting one way back links for your site. Not a few hundred back links but in fact thousands of back links.

How do you get thousands of back links for your site? One method that has consistently been used by internet marketers is to write article and submit them to different article directories.

Article marketing has been and is still the time tested method of driving traffic and build links for your site. Other methods have come and gone but this method still works and in fact is getting more popular.

The only difficulty with article marketing is this that you need to write good articles for submission to different directories. You dont need one article but in fact hundreds of them. If you submit the same article to different directories, your articles will be treated as duplicate content.

Many serious internet marketers use article marketing as a successful link building strategy that give long term results. But can you write a different article for each directory. Surely, it is a laborious task.

Internet marketers have figured out a way around this method. They write three to four version of the same article. Spin them with a software that generates hundreds of unique versions. They then use software to submit these unique versions to hundreds of directories and ezines.

You can purchase that software online. You can also join an Article Submission Service online for a monthly fee. There are many. Some good, other not so good.

This article submission service is the best in my opinion. You can try it risk free for a month to see whether it works for you or not. It will submit hundreds of unique versions of your articles to hundreds of different directories automatically. Use this service to build long term traffic for your site.

More info from Flarecom