“Under promise, over deliver!” is considered brilliant advice for business owners. But many people only focus on the hard work of over delivering, when it can be easier, and frankly more effective, to get better at under promising.
Let’s assume, though, that you’re good at what you do and always improving, and that your best competitors are, too. In this environment, everyone is striving for high quality at a reasonable price, making it hard to consistently deliver a significantly better product or service.
That’s where under promising can work wonders. Here are two lazy ways to exceed expectations:
1. Deliver ahead of time not just on time.
No, I’m not suggesting you bust your gut to work any faster. You can deliver ahead of schedule simply by tweaking your promises. For example before you send an email or talk to a customer:
Change “I’ll get that to you this morning”, to “I’ll get that to you this afternoon.”
Change “By the end of this week,” to “early next week.”
Change “Close of close of business Wednesday,” to “Thursday morning.”
You get the idea. Obviously while those are the expectations you set with the client, internally you carry on as normal to meet your original estimates on timing. People are so used to lateness and chasing tardy suppliers, delivering ahead of time makes a big impact.
2. Deliver under budget not just on budget.
It seems to be standard practice that quotes are a minimum price. Most jobs end up with what was on the quote, plus a few extra charges on top by the end of the project – never to the joy of the customer.
But what if you delivered under budget? Imagine if your house painter said this: “Look, I know I quoted €3,600, but there was less preparation than I’d estimated so the bill’s only €3,250!” I reckon you’d fall off your chair, and the referrals and trust levels would rise.
It may not always be possible, but where you can, try and quote with a little breathing room in the budget. That way if the project expands a little you can absorb some extra costs without having to sting the client for more, while if things go well you can invoice for a little less. It may appear that you lose money that you could have easily collected, but you will gain client loyalty and respect.
You’ll notice that neither of these scenarios requires any more work at all. Just slightly smarter communications to lower client expectations and make it easier for you to constantly exceed them.
It’s lazy, but it really works.
Bye for now
Brian
Flarecom Internet Marketing & Web Design
Start your own internet business - FREE GUIDE
Tuesday, December 1, 2009
Wednesday, November 18, 2009
New Website Launch - Postworks
Just uploaded new clients website Postworks
If you are looking for post production audio this is for you.
Start your own internet business - FREE GUIDE
If you are looking for post production audio this is for you.
Start your own internet business - FREE GUIDE
Why do I need SEO?
Beginner's Guide - What is SEO? by Flarecom
SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization (since so many of those elements intertwine).
This guide is designed to describe all areas of SEO - from discovery of the terms and phrases that will generate traffic, to making a site search engine friendly, to building the links and marketing the unique value of the site/organization's offerings.
The majority of web traffic is driven by the major commercial search engines - Yahoo!, MSN, Google & AskJeeves (although AOL gets nearly 10% of searches, their engine is powered by Google's results). If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search - people who want what you have visiting your site. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users.
Search queries, the words that users type into the search box which contain terms and phrases best suited to your site, carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other. Investing in SEO, whether through time or finances, can have an exceptional rate of return.
For SEO & Web Design contact Flarecom
SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization (since so many of those elements intertwine).
This guide is designed to describe all areas of SEO - from discovery of the terms and phrases that will generate traffic, to making a site search engine friendly, to building the links and marketing the unique value of the site/organization's offerings.
The majority of web traffic is driven by the major commercial search engines - Yahoo!, MSN, Google & AskJeeves (although AOL gets nearly 10% of searches, their engine is powered by Google's results). If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search - people who want what you have visiting your site. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users.
Search queries, the words that users type into the search box which contain terms and phrases best suited to your site, carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other. Investing in SEO, whether through time or finances, can have an exceptional rate of return.
For SEO & Web Design contact Flarecom
Why can't the search engines figure out my site without SEO help?
For more details on SEO please visit Flarecom website
Search engines are always working towards improving their technology to crawl the web more deeply and return increasingly relevant results to users. However, there is and will always be a limit to how search engines can operate. Whereas the right moves can net you thousands of visitors and attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal. In addition to making content available to search engines, SEO can also help boost rankings so that content that has been found will be placed where searchers will more readily see it. The online environment is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.
For more details on SEO please visit Flarecoms website
Search engines are always working towards improving their technology to crawl the web more deeply and return increasingly relevant results to users. However, there is and will always be a limit to how search engines can operate. Whereas the right moves can net you thousands of visitors and attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal. In addition to making content available to search engines, SEO can also help boost rankings so that content that has been found will be placed where searchers will more readily see it. The online environment is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.
For more details on SEO please visit Flarecoms website
Tuesday, November 17, 2009
Why do I need SEO?
Beginner's Guide - What is SEO?
SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization (since so many of those elements intertwine).
This guide is designed to describe all areas of SEO - from discovery of the terms and phrases that will generate traffic, to making a site search engine friendly, to building the links and marketing the unique value of the site/organization's offerings.
The majority of web traffic is driven by the major commercial search engines - Yahoo!, MSN, Google & AskJeeves (although AOL gets nearly 10% of searches, their engine is powered by Google's results). If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search - people who want what you have visiting your site. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users.
Search queries, the words that users type into the search box which contain terms and phrases best suited to your site, carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other. Investing in SEO, whether through time or finances, can have an exceptional rate of return.
SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization (since so many of those elements intertwine).
This guide is designed to describe all areas of SEO - from discovery of the terms and phrases that will generate traffic, to making a site search engine friendly, to building the links and marketing the unique value of the site/organization's offerings.
The majority of web traffic is driven by the major commercial search engines - Yahoo!, MSN, Google & AskJeeves (although AOL gets nearly 10% of searches, their engine is powered by Google's results). If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search - people who want what you have visiting your site. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users.
Search queries, the words that users type into the search box which contain terms and phrases best suited to your site, carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other. Investing in SEO, whether through time or finances, can have an exceptional rate of return.
New Website Launch - Kerrys Cupcakes
New Website Launch
We launched Kerrys Cupcakes website just before Halloween - our tastiest website to date.
HHmmmm have a look Kerrys Cupcakes.
We launched Kerrys Cupcakes website just before Halloween - our tastiest website to date.
HHmmmm have a look Kerrys Cupcakes.
SEO and Site Relaunch
We had a good question from a client recently saying they are doing a website relaunch soon which will include improvements for SEO and how long will it be befroe they see any effect??
We would suggest that after the relaunch you should check the the cached date of pages indexed by Google to see whether Googlebot has crawled your new pages. Alternatively use the the Show Options feature in Google to show recent additions of pages to the site and updates of exisitingpages. Some pages may have an immediate effect through changed page titles, headings or copy.
Also ensure to redirect exisiting page addresses to new addresses permanently if you are changing page names.
Contact Flarecom for more details
Full-time income part-time hours
We would suggest that after the relaunch you should check the the cached date of pages indexed by Google to see whether Googlebot has crawled your new pages. Alternatively use the the Show Options feature in Google to show recent additions of pages to the site and updates of exisitingpages. Some pages may have an immediate effect through changed page titles, headings or copy.
Also ensure to redirect exisiting page addresses to new addresses permanently if you are changing page names.
Contact Flarecom for more details
Full-time income part-time hours
Thursday, October 8, 2009
How to Get Back Links to Your Site?
Getting good search engine ranking for your website is not an easy job. Search engines like to see a website that has thousands of quality back links. Your website will not be noticed by the search engines as long as you don't build tons of quality links to your site.
Search engines determine the importance of a website by the number of links that website gets from quality websites. There are many link building strategies.
One of the popular link building strategy was to do link exchange with other sites in your niche. Many people used this strategy. But Google has stopped giving importance to reciprocal links.
The only way to get good search engine ranking is through getting one way back links for your site. Not a few hundred back links but in fact thousands of back links.
How do you get thousands of back links for your site? One method that has consistently been used by internet marketers is to write article and submit them to different article directories.
Article marketing has been and is still the time tested method of driving traffic and build links for your site. Other methods have come and gone but this method still works and in fact is getting more popular.
The only difficulty with article marketing is this that you need to write good articles for submission to different directories. You dont need one article but in fact hundreds of them. If you submit the same article to different directories, your articles will be treated as duplicate content.
Many serious internet marketers use article marketing as a successful link building strategy that give long term results. But can you write a different article for each directory. Surely, it is a laborious task.
Internet marketers have figured out a way around this method. They write three to four version of the same article. Spin them with a software that generates hundreds of unique versions. They then use software to submit these unique versions to hundreds of directories and ezines.
You can purchase that software online. You can also join an Article Submission Service online for a monthly fee. There are many. Some good, other not so good.
This article submission service is the best in my opinion. You can try it risk free for a month to see whether it works for you or not. It will submit hundreds of unique versions of your articles to hundreds of different directories automatically. Use this service to build long term traffic for your site.
More info from Flarecom
Search engines determine the importance of a website by the number of links that website gets from quality websites. There are many link building strategies.
One of the popular link building strategy was to do link exchange with other sites in your niche. Many people used this strategy. But Google has stopped giving importance to reciprocal links.
The only way to get good search engine ranking is through getting one way back links for your site. Not a few hundred back links but in fact thousands of back links.
How do you get thousands of back links for your site? One method that has consistently been used by internet marketers is to write article and submit them to different article directories.
Article marketing has been and is still the time tested method of driving traffic and build links for your site. Other methods have come and gone but this method still works and in fact is getting more popular.
The only difficulty with article marketing is this that you need to write good articles for submission to different directories. You dont need one article but in fact hundreds of them. If you submit the same article to different directories, your articles will be treated as duplicate content.
Many serious internet marketers use article marketing as a successful link building strategy that give long term results. But can you write a different article for each directory. Surely, it is a laborious task.
Internet marketers have figured out a way around this method. They write three to four version of the same article. Spin them with a software that generates hundreds of unique versions. They then use software to submit these unique versions to hundreds of directories and ezines.
You can purchase that software online. You can also join an Article Submission Service online for a monthly fee. There are many. Some good, other not so good.
This article submission service is the best in my opinion. You can try it risk free for a month to see whether it works for you or not. It will submit hundreds of unique versions of your articles to hundreds of different directories automatically. Use this service to build long term traffic for your site.
More info from Flarecom
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