Localise your SEO
One of the most overlooked ares of search engine optimisation is local SEO. An optimisation strategy without thinking about your locality is a major lost opportunity. Denying your website the chance to attract local targetted keyword specific traffic is one of the biggest mistakes you can make.
First on your agenda should be your niche geographic search queries. Analyse your stats to see who is searching for what and from where. Try to identify which words your potential customers are searching with. Are they ready to buy or are they just doing research? Are they big spenders or cheapskates? In general pick terms that match up with your service, that you think will convert into sales and will have a good search volume.
Once you have settled on the best search terms ensure you have the right mix of geographic search terms and draw up a list of the primary search phrases that you can spread across the text of your site.
Ensure the keywords are consistent with the page theme and title, and that there is a good mix of content in your site aimed at local visitors.
Off site marketing works too. Promote your site to local and regional directories and don't forget to claim your free Google places listings.
If you're running a Google Adwords campaign, its worth creating specific ad groups to specific geographical areas. Being laser focused for optimisation, content, advertsing and promotion will serve you well in the long term and is also likely to pull in visitors from further afield, who maybe can't find what they are looking for in their neck of the woods.
Do you have a question about search engine rankings? Why not get in touch with Flarecom or Speedy Social Media to answer your questions or tweet us.
